Ad Space

Most Popular

Popular Posts

Random Posts

Skip to main content

Role of Mass Media in Education b.ed notes | Impact of Mass Media in Education

Impact of Mass Media in Education


Education is the process of learning and knowing, which is not restricted to school text-books. It is a holistic process and continues through our life.

Media plays a dominant role in the learning process. Media has potential to shape personalities and change the way we perceive and understand the world Education and Media are integral part of learning. They form a person and transform society.

The term media is derived from Medium, which means carrier or mode or communication.


A tool/technology which is used by someone to transmit a message to a large external audience is called mass media.


1 To Inform

2 To Educate

3 To Entertain 

Types of Mass Media

1. Print Media (News paper, Magazine)

2. Electronic Media (Television, Radio)

3. Interactive Media (Blogging, Facebook, Twitter, YouTube)

Role of Print Media in Education

1. News paper

Create Awareness


Present realistic picture about society and reflects society

English Newspapers are very helpful to learn the English Language

It is a combination of news, comment, information and entertainment

2. Magazine 

Encourages Reading

Different types of Magazine have different and versatile knowledge of all over the world.

Role of Electronic Media in Education


1) Radio

Radio is a powerful mass medium used in education for disseminating information, imparting instruction and giving entertainment.


Various talks, debates & discussions held over the radio are extremely informative and useful.

2) Television

Television can give a very good idea of the history of the country through dances, short-films on historical places museums etc. Thus television plays a vital role as a means of mass media in educating the masses.

National problems like those of population and poverty and illiteracy are often highlighted and discussed over the television.

Role of Social Media in Education

Its is very flexible, accessible and convenient.

It saves travelling, cost and time.

Many students use social media and the information they gain from it as their primary source of knowledge.


Due to the availability of video lectures and other resources, learning has become far more accessible.

Role of Mass Media in Education


Mass media provide information to the mass within a less time.

It brings the entire world to the individual or to the classroom.

It sends information to remote places and helps in distant learning.

It is useful for reinforcing group dynamics and interpersonal communication.

Mass media make the instruction concrete and stimulate interest and excite curiosity in things.

These media easily reach groups, allow repeated use, give more reality, influence attitudes and ultimately motivate the audience.

The mass media of information offers much more organization and sophistication in delivering information.

Technological innovation in mass media increased memorization capability of students.


Mass media allows storing information which can be accessed from anywhere at any time.

Positive Impact of Mass Media

Media educates the people on social problems like Dowry, Sati, Female foeticide, polio and other.

Media gives people to connect with one another through news updates or even social networking.

Negative Impact of Mass Media

Makes student dull and lazy

Encourages mass learning without quality learning

Teachers/students have become duplicators of Wikipedia

Media has become their guru, master and teacher.

It poisons the learners with various unethical or indecent contents in print or video forms.


There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide.

Sometimes, Mass media creates misunderstanding among the people providing false and baseless news.

Nature and characteristics of learning

Agents of Gender Socialization